In an increasingly competitive environment, strengthening customer culture is no longer a nice-to-have, but a genuine strategic imperative. Whether in direct contact with your external customers or in interactions between teams, developing a customer-oriented posture enables you to better anticipate needs, respond more quickly to expectations, and transform each contact into a valuable opportunity. But how do you embed this culture in your teams' day-to-day practices?

A kit to develop a shared customer culture at all levels:

• ‍ThePersona Service: aligning postures and messages‍

A tool for clarifying the expectations of internal and external customers and ensuring a consistent posture at every point of contact. Result: smoother, more human communication, more aligned with your company's values.‍

• ‍TheUser Journey: mapping and improving the customer experience
  

Identify the key moments in the customer journey and identify the levers for optimization. The key to optimizing your teams' sales efforts and boosting customer retention.

• ‍TheRICE model: prioritizing the right actions, at the right time‍

A simple, effective model to help your teams allocate their efforts where they will have the greatest impact. Ideal for gaining clarity, improving project management and maximizing the ROI of customer-focused initiatives.

Why instill a customer culture internally?

• To be more responsive and relevant to customer needs
• To facilitate collaboration between departments
• To stimulate innovation and create a differentiating experience