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A graduate of KEDGE Business School, Florine has built up a rich and varied career in strategic roles such as Event Marketing Manager, Account Manager and Head of Talents for companies such as Les Echos and Ignition Program. In each of these roles, she has deployed innovative acquisition and retention strategies for both customers and talent. Today, Florine is dedicated to reinventing the future of work as a trainer, moderator and facilitator. Her passion? Helping managers feel more comfortable, better equipped and more confident in their day-to-day managerial role. She believes in the importance of an authentic posture, assertive courage and clear, impactful communication.
I began my career in major media groups such as Lagardère, L'Express and Les Echos, where I spent nearly six years working in B2B marketing. Passionate about politics and the media, I then discovered the world of startups by organizing the Salon des Entrepreneurs, an experience that led me to join Ignition Program. There, I strengthened my skills in recruitment, consulting and management, while leading a team of 10 people and contributing to strategic decisions. During the Covid period, I chose to go freelance to explore new ways of working. For nearly three years, I worked with Switch Collective, facilitating group skills assessments and helping participants to realize their life projects. Although this was an enriching experience, I missed the lack of a B2B dimension. After this freelance interlude, I joined NUMA, where I have since run over 220 workshops on managerial issues, helping organizations to meet their day-to-day challenges.
I mainly coach scale-ups and startups, particularly in the tech sector. I specialize in leadership development and managerial postures. My aim is to help managers strengthen their assertiveness and acquire practical tools for effectively managing their teams. I also work on communication and interpersonal relations, with an emphasis on relational intelligence and Non Violent Communication, essential levers for navigating in dynamic environments... Today, I work with companies such as Swile, Alma, Brut, Shift Technology and DNA Script, and I also adapt to larger structures such as Publicis or L'Oréal, supporting managers as they take up their new positions or in their key development phases.
What attracted me to NUMA was the pragmatic approach to management coaching, centered on posture through role-playing and immersive exercises. NUMA offers a real field of experimentation where you can fully play your role as a manager to progress.
Beyond this approach, I was also attracted by NUMA's DNA: a modern, dynamic start-up culture, with clear communication and innovative training courses. The formats are short, effective and perfectly adapted to today's management challenges. Nothing is set in stone; everything is designed to meet the real needs of today's managers.
To engage participants, I draw on my own experiences, sharing my successes as well as my mistakes and failures. I firmly believe that it is challenges and obstacles that shape managers and enable real learning. My background, marked by transitions, enables me to share authentic and inspiring examples that resonate with the realities of management.
I share my experiences unfiltered, including difficult moments such as the termination of a probationary period or delicate decisions taken without preparation. This transparency creates a real connection with participants. My authenticity is my strength: it engages participants and helps them progress by identifying with real-life cases.
For me, successful training rests on two essential pillars. Firstly, offering an engaging and stimulating experience, far more than just a pleasant moment. The aim is to transform the day into an energizing and inspiring moment, where participants leave reenergized with concrete and directly applicable learning.
Then there's the lasting impact, or oil-spill effect. A training course must do more than impart theoretical knowledge: it must encourage participants to apply what they have learned and become ambassadors for it within their organization. When lessons are disseminated and integrated naturally into the collective daily routine, the impact is truly lasting. Conversely, training that is isolated and not followed up loses its value.
One method I use systematically in my training courses is personalization. From the outset, I take the time to gather the specific expectations of each participant, noting their needs and realities. Then, throughout the session, I adjust the content so that it remains relevant and adapted to their contexts. My aim is to avoid generic and disconnected training courses, where inapplicable approaches are proposed depending on the size of the structure or the level of seniority.
A graduate of KEDGE Business School, Florine has built up a rich and varied career in strategic roles such as Event Marketing Manager, Account Manager and Head of Talents for companies such as Les Echos and Ignition Program. In each of these roles, she has deployed innovative acquisition and retention strategies for both customers and talent. Today, Florine is dedicated to reinventing the future of work as a trainer, moderator and facilitator. Her passion? Helping managers feel more comfortable, better equipped and more confident in their day-to-day managerial role. She believes in the importance of an authentic posture, assertive courage and clear, impactful communication.
I began my career in major media groups such as Lagardère, L'Express and Les Echos, where I spent nearly six years working in B2B marketing. Passionate about politics and the media, I then discovered the world of startups by organizing the Salon des Entrepreneurs, an experience that led me to join Ignition Program. There, I strengthened my skills in recruitment, consulting and management, while leading a team of 10 people and contributing to strategic decisions. During the Covid period, I chose to go freelance to explore new ways of working. For nearly three years, I worked with Switch Collective, facilitating group skills assessments and helping participants to realize their life projects. Although this was an enriching experience, I missed the lack of a B2B dimension. After this freelance interlude, I joined NUMA, where I have since run over 220 workshops on managerial issues, helping organizations to meet their day-to-day challenges.
I mainly coach scale-ups and startups, particularly in the tech sector. I specialize in leadership development and managerial postures. My aim is to help managers strengthen their assertiveness and acquire practical tools for effectively managing their teams. I also work on communication and interpersonal relations, with an emphasis on relational intelligence and Non Violent Communication, essential levers for navigating in dynamic environments... Today, I work with companies such as Swile, Alma, Brut, Shift Technology and DNA Script, and I also adapt to larger structures such as Publicis or L'Oréal, supporting managers as they take up their new positions or in their key development phases.
What attracted me to NUMA was the pragmatic approach to management coaching, centered on posture through role-playing and immersive exercises. NUMA offers a real field of experimentation where you can fully play your role as a manager to progress.
Beyond this approach, I was also attracted by NUMA's DNA: a modern, dynamic start-up culture, with clear communication and innovative training courses. The formats are short, effective and perfectly adapted to today's management challenges. Nothing is set in stone; everything is designed to meet the real needs of today's managers.
To engage participants, I draw on my own experiences, sharing my successes as well as my mistakes and failures. I firmly believe that it is challenges and obstacles that shape managers and enable real learning. My background, marked by transitions, enables me to share authentic and inspiring examples that resonate with the realities of management.
I share my experiences unfiltered, including difficult moments such as the termination of a probationary period or delicate decisions taken without preparation. This transparency creates a real connection with participants. My authenticity is my strength: it engages participants and helps them progress by identifying with real-life cases.
For me, successful training rests on two essential pillars. Firstly, offering an engaging and stimulating experience, far more than just a pleasant moment. The aim is to transform the day into an energizing and inspiring moment, where participants leave reenergized with concrete and directly applicable learning.
Then there's the lasting impact, or oil-spill effect. A training course must do more than impart theoretical knowledge: it must encourage participants to apply what they have learned and become ambassadors for it within their organization. When lessons are disseminated and integrated naturally into the collective daily routine, the impact is truly lasting. Conversely, training that is isolated and not followed up loses its value.
One method I use systematically in my training courses is personalization. From the outset, I take the time to gather the specific expectations of each participant, noting their needs and realities. Then, throughout the session, I adjust the content so that it remains relevant and adapted to their contexts. My aim is to avoid generic and disconnected training courses, where inapplicable approaches are proposed depending on the size of the structure or the level of seniority.
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