With 15 years' experience in marketing and sales, both within major groups (Petit Bateau, Yves Rocher) and start-ups, Julie now supports managers and their teams through coaching and training. 

Certified in the Neurocognitive Behavioral Approach (NBA), she draws on neuroscience to help teams evolve in a healthy work environment, conducive to commitment and performance. She is also a yoga and meditation teacher, offering a more holistic approach to overcoming blockages and limiting beliefs.

Can you tell us more about your background? 

I spent eight years at Yves Rocher and Petit Bateau in marketing positions with a strong managerial dimension. Attracted by more agile environments, I then joined a startup in early stage as Sales Director and B2B Key Accounts.

Over time, I became aware of a real lack of support for managers. Many are promoted without any real preparation, even though their responsibilities require specific skills. Coming from a very operational background (marketing and sales), I wanted to devote myself to managerial development and improving professional relations within companies.

What are your areas of expertise? 

I mainly coach new and middle managers, starting from the fundamentals: how to manage and lead a team effectively.

Over the course of my career, I've developed a real affinity for the subjects of collaboration and communication. Certified in the Neurocognitive Behavioral Approach (NBA), I run workshops based on personality tests to help managers better understand each other and adapt the way they work together. 

For me, management isn't just about carrying out tasks, it's above all about collaboration and interaction within teams. I also work on change management issues, which are key to supporting corporate transformations.

On certain subjects, I also support Codir and Comex to ensure alignment across all hierarchical levels.

How and why did you decide to work with NUMA? 

I discovered NUMA in 2017, when it was still a startup incubator, and I've been following their evolution ever since. When I started my reconversion, it was one of the players I wanted to collaborate with. I attended the FORWARD 2023 event, and loved its format and the richness of the exchanges. That's what prompted me to contact Claudio.

What I like about NUMA is the way it reinvents training: modernizing the sector with short, concrete and engaging formats that enable real progress monitoring.

And with my background in marketing, I'm as sensitive to form as content. NUMA offers high-impact, immersive content, perfectly adapted to the needs of today's managers. As a former manager, this is exactly the type of training I would have liked to have followed.

How do you integrate your professional experience to engage participants? 

With my experience in retail, luxury goods and startups, I often work with customers from these sectors. I'm familiar with their challenges, which facilitates exchanges and creates a more natural connection.

However, I'm careful not to project my own career onto their needs. My role is to support them by offering them a reading grid, not a single model to follow.

My training in coaching, yoga and meditation has taught me to be in the moment. I alternate between structuring learning and leaving space for participants to find their own answers. My role is to help them take a step back, with a human and attentive approach, using my experience as a discreet but useful reference point.

What's the key to successful training? 

For me, three elements are essential:

• An effective format: short, regular and practical sessions. The aim is to capture attention and facilitate learning.
• Adaptability: every group is different, so the approach needs to be tailored to the expectations and context of the participants.
• Anchoring learning: rather than leaving with a list of ideas to be applied "one day", I prefer everyone to try out a concrete action the following week: their "1st small step".

Can you share with us a technique or method you use regularly in your training courses? 

I alternate between different teaching styles to energize learning:

• A high posture (trainer) to set the framework, structure the exchange and transmit a key notion.
• A facilitator's posture to encourage discussions between peers, which are often very enriching.
• A low posture (coaching), when participants have to think for themselves instead of being given a ready-made answer.

This to-and-fro between these postures makes learning more lively and adapted to each situation, rather than imposing a single approach.

On Julie's desk

• Grégory Pouy's Ping! and Vlan! podcasts