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As we saw in the article "Ideation level 1: organizing your Design Thinking workshop", this method is primarily used to generate new ideas for innovation based on collective intelligence. But the benefits of Design Thinking don't stop at the launch of an innovative project. It can also be used at every stage of the project's development, to challenge the ideas retained and adapt them accordingly.
When you hear "crush", do you think of nuts or tomatoes? Yet the parallels between cooking and innovation are easy to draw. Just as chopping and cooking your ingredients in different ways keeps your recipes creative and allows you to invent new ones; in innovation, breaking down an idea allows you to open up your imagination and bring out creative ideas.
The SCAMPERR crushing technique makes it possible to examine an idea, concept, product, project or problem from several angles. Each letter in the acronym represents an operation that will substantially or significantly modify the idea:
For example, by putting one element in the place of another.
For example, merging two or more concepts to create a 2-in-1 solution
For example, place your concept within another existing concept and position yourself as an accessory or additional feature.
For example, modify the shape, extend the product, etc.
It comes down to asking the question: How could we use this solution in another way?
By asking what is essential and what is accessory
By giving a different layout, placing the solution in a different sequence, etc.
By asking the question: Can we reverse the order of the elements?
Before putting on your apron to crush, ask yourself these questions:
How to organize it?
When to organize it?
❌It's not the right choice when: the project / product is fixed and we can't change anything (too expensive, too regulated, it doesn't depend on us, ...)
✅ It's the right choice when: you've already made progress on the project, you have user/team feedback and room to change things.
Let's take a concrete example to get a better idea.
Your problem is this: invent a new type of watch.
Use wood instead of metal
Create a space to store medication and access it when the alarm sounds
Use the bracelet as a reflective light to find your keys
Add stretch mesh to make a necklace
Enlarge the bracelet to fit your credit card
Frame it on the wall to make a picture
Remove the inner mechanism and replace it with a sundial
Reverse clockwise direction
The small hand indicates the minutes and the large one the hours.
Does it make your mouth water? The house offers you the SCAMPERR canvas, downloadable at the end of the article!
You may be more familiar with the post-mortem than the pre-mortem. After the failure of a project, team members usually gather around a posthumous session to analyze together the mistakes that led them to disaster.
The point of pre-mortem is to imagine that the event has already occurred, because it increases by 30% the ability to correctly identify the reasons for future results and the risks associated with project launch.
Thinking through all the reasons why a project might turn out to be an abject failure (or a great success) will help you figure out how to prevent problems now, while there's still time, and steer you towards the right solutions.
How to organize it?
When to organize it?
✅ It's the right choice when: you launch the project in the presence of key team members, when the objectives and the plan to follow have been outlined and assimilated by all.
The exercise begins with a very simple question, which you can formulate in different ways for all the participants:
All participants then have 5 minutes to write down one idea per post-it.
At the end of the exercise, all participants rank the list of risks and concerns, or vote on them using stickers. The group then decides on the actions to be taken to counter these risks.
NB: These risks and actions can also be presented at future meetings throughout the project.
"Bono's 6 Hats" is a role-playing game that allows different points of view and perspectives to be expressed in a discussion, while remaining focused on the topic at hand - your idea or strategy.
In a group setting, there are 2 different options for carrying out this creativity workshop, depending on how much time you want to devote to it:
Hats can be used to structure the discussion into several creative phases, which can follow one another or take place simultaneously. You can also choose to swap hats during the discussion, to force participants to adopt a different point of view.
❌ It's not the right choice when: there are tensions in the team or when project leaders don't accept criticism.
✅ It's the right choice when: the project is complex and there are several angles to explore.
Analytical and objective thinking.
"Let's stick to the facts
Emotional thinking, subjective impressions, feelings, opinions.
Be careful not to upset him!
Critical thinking, risk and problem assessment, skepticism, criticism.
Don't take anything personally ;)
Optimistic thinking, speculation about the best possible scenario.
A little confirmation bias...
Creative thinking, innovative and constructive ideas
Watch out for overheating!
Structuring and moderating thought, the big picture.
"It's all a question of process
When it comes to innovation or managing ambitious, high-risk projects, the worst mistake you can make is to stop asking questions. Running creativity and brainstorming sessions at every stage of your project will enable you to keep a critical eye on what you're doing collectively, and gather as many ideas as possible to make the right decisions. The ideas gathered may not all be good ones, but they'll ensure that you have no blind spots, and in many cases save you from having to get your team together for a post-mortem ;)
As we saw in the article "Ideation level 1: organizing your Design Thinking workshop", this method is primarily used to generate new ideas for innovation based on collective intelligence. But the benefits of Design Thinking don't stop at the launch of an innovative project. It can also be used at every stage of the project's development, to challenge the ideas retained and adapt them accordingly.
When you hear "crush", do you think of nuts or tomatoes? Yet the parallels between cooking and innovation are easy to draw. Just as chopping and cooking your ingredients in different ways keeps your recipes creative and allows you to invent new ones; in innovation, breaking down an idea allows you to open up your imagination and bring out creative ideas.
The SCAMPERR crushing technique makes it possible to examine an idea, concept, product, project or problem from several angles. Each letter in the acronym represents an operation that will substantially or significantly modify the idea:
For example, by putting one element in the place of another.
For example, merging two or more concepts to create a 2-in-1 solution
For example, place your concept within another existing concept and position yourself as an accessory or additional feature.
For example, modify the shape, extend the product, etc.
It comes down to asking the question: How could we use this solution in another way?
By asking what is essential and what is accessory
By giving a different layout, placing the solution in a different sequence, etc.
By asking the question: Can we reverse the order of the elements?
Before putting on your apron to crush, ask yourself these questions:
How to organize it?
When to organize it?
❌It's not the right choice when: the project / product is fixed and we can't change anything (too expensive, too regulated, it doesn't depend on us, ...)
✅ It's the right choice when: you've already made progress on the project, you have user/team feedback and room to change things.
Let's take a concrete example to get a better idea.
Your problem is this: invent a new type of watch.
Use wood instead of metal
Create a space to store medication and access it when the alarm sounds
Use the bracelet as a reflective light to find your keys
Add stretch mesh to make a necklace
Enlarge the bracelet to fit your credit card
Frame it on the wall to make a picture
Remove the inner mechanism and replace it with a sundial
Reverse clockwise direction
The small hand indicates the minutes and the large one the hours.
Does it make your mouth water? The house offers you the SCAMPERR canvas, downloadable at the end of the article!
You may be more familiar with the post-mortem than the pre-mortem. After the failure of a project, team members usually gather around a posthumous session to analyze together the mistakes that led them to disaster.
The point of pre-mortem is to imagine that the event has already occurred, because it increases by 30% the ability to correctly identify the reasons for future results and the risks associated with project launch.
Thinking through all the reasons why a project might turn out to be an abject failure (or a great success) will help you figure out how to prevent problems now, while there's still time, and steer you towards the right solutions.
How to organize it?
When to organize it?
✅ It's the right choice when: you launch the project in the presence of key team members, when the objectives and the plan to follow have been outlined and assimilated by all.
The exercise begins with a very simple question, which you can formulate in different ways for all the participants:
All participants then have 5 minutes to write down one idea per post-it.
At the end of the exercise, all participants rank the list of risks and concerns, or vote on them using stickers. The group then decides on the actions to be taken to counter these risks.
NB: These risks and actions can also be presented at future meetings throughout the project.
"Bono's 6 Hats" is a role-playing game that allows different points of view and perspectives to be expressed in a discussion, while remaining focused on the topic at hand - your idea or strategy.
In a group setting, there are 2 different options for carrying out this creativity workshop, depending on how much time you want to devote to it:
Hats can be used to structure the discussion into several creative phases, which can follow one another or take place simultaneously. You can also choose to swap hats during the discussion, to force participants to adopt a different point of view.
❌ It's not the right choice when: there are tensions in the team or when project leaders don't accept criticism.
✅ It's the right choice when: the project is complex and there are several angles to explore.
Analytical and objective thinking.
"Let's stick to the facts
Emotional thinking, subjective impressions, feelings, opinions.
Be careful not to upset him!
Critical thinking, risk and problem assessment, skepticism, criticism.
Don't take anything personally ;)
Optimistic thinking, speculation about the best possible scenario.
A little confirmation bias...
Creative thinking, innovative and constructive ideas
Watch out for overheating!
Structuring and moderating thought, the big picture.
"It's all a question of process
When it comes to innovation or managing ambitious, high-risk projects, the worst mistake you can make is to stop asking questions. Running creativity and brainstorming sessions at every stage of your project will enable you to keep a critical eye on what you're doing collectively, and gather as many ideas as possible to make the right decisions. The ideas gathered may not all be good ones, but they'll ensure that you have no blind spots, and in many cases save you from having to get your team together for a post-mortem ;)
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