Capturing attention, structuring a message, convincing... these are essential skills, but they can't be improvised. A vague discourse, a hesitant posture or poorly articulated messages can slow down acceptance and decision-making. On the other hand, clear, structured and assertive communication makes it easier to mobilize people, reduce resistance and build lasting commitment.

A new kit to beef up your speeches:

• ‍Simple, practical methods for organizing a speech, capturing attention and convincing with clarity.‍
• Practical, actionable tools for setting a clear framework, expressing yourself with confidence and influencing effectively at key moments.

Why equip your managers?

• ‍Structurea clear, impactful speech to capture attention and leave a lasting impression.‍
• Adopt an assertive stance by formulating clear requests and reducing resistance.‍
• Gain influence by mobilizing the right contacts and anticipating objections.‍

And to go even further, an episode of the podcast Les Pieds dans le Plat to draw inspiration from best practices with Camille Ovanon Lacrimini, Head of Product Marketing & Knowledge at Doctolib, shares her approach to cross-functional influence and leadership in: "Influence transverse et légitimité: le nouveau visage du leadership" (Cross-functional influence and legitimacy: the new face of leadership).

More structured and convincing speeches give your managers greater credibility and leadership. The result? Less friction, more alignment and a stronger collective dynamic.