Pedagogical objectives
- Use the right reflexes to: decipher, transcribe and challenge a business model.
The program
- Understanding and using the business model canvas: the cases of Ryanair, Air France and Netflix.
- Use the business model canvas to challenge an idea or project: monetization, value proposition, cost structure and distribution strategy.
When you leave this workshop, you'll know...
- Develop the essential reflexes to analyze a business model in depth, synthesize it in a clear and understandable way, and question its key elements in order to identify areas for improvement.
- Propose strategic adjustments to improve performance and adapt to market trends.
And it'll come in handy for...
- Detect value in an innovation / potential acquisition project.
- Anticipate the key elements needed to develop a business.
- Step back from your current business model and transform it.
Extracts
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