Pedagogical objectives
- Ask yourself the right questions before launching a product/service.
- Ask your users/customers the right questions.
- Make better decisions about your products or services.
The program
- How to frame your user research: define your objectives in the form of open-ended questions. Sort out the questions that can be answered using Design Thinking.
- What questions to ask: distinguish between the questions you ask yourself and the questions you're going to ask your customers. How a detail in the turn of phrase can radically change the quality of an answer.
- Synthesize and present your results to people with a more "business" than "user" mentality.
When you leave this workshop, you'll know...
- Formulate the right questions before launching a product or service.
- Effectively question your users or customers to gather relevant insights.
- Improve the decision-making process regarding your products or services based on the information gathered.
And it'll come in handy for...
- Reduce the risk of screwing up by creating something that interests no one
- Understand what works and what doesn't in an existing product
- Convince your stakeholders of the choices to make or not to make
Extracts
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